Spreadu Blog
Field notes for photographers who want albums to sell better and take less of their life to design.
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Selling albums does not need to become a huge sales process. Most photographers do not need a complicated script, a beautifully over-designed pricing guide, or a new personality where they suddenly enjoy “closing.” They just need a simple way to make albums part of the client experience. The reason many clients do not buy albums […]
Photographers spend so much time thinking about the next thing that it is easy to forget what all of this work is supposed to become. There is always another shoot, another gallery, another client, another deadline. The job becomes a constant movement from one project to the next. But at some point, it is worth […]
Sometimes album design is not about starting again. It is about one tiny change that makes the whole spread feel better. That is exactly why we added a new page swap button in Spreadu. If you have a spread where the left and right sides would simply work better the other way around, you no […]
Album pricing gets messy when photographers start with the lab cost and simply add “a bit extra”. If an album costs you $250 to produce, selling it for $350 might look like a profit, but it usually isn’t. You still have to design it, proof it, handle changes, prepare the files, answer client emails, and […]
Change the background colour of each spread – simple feature, but it can make a big difference to the feel of an album
We’re starting a new series on the blog where we introduce some of the labs available inside Spreadu, and the first one feels like a very natural place to begin: GicléeArt in Italy. There is something lovely about a lab that clearly cares about the whole journey of a photograph, not just the moment it […]
Our co-founder, Mark Pacura, was recently a guest on the Shoot Your Shot Photography Podcast, chatting about albums, print, and how photographers can make more from the work they have already created. Shoot Your Shot is a community-driven wedding and portrait photography podcast hosted by Lindsay Coulter and Timothy Muza. It is the kind of […]
We built Spreadu to make album design easier for photographers. Faster layouts, more creative control, no surprise auto-cropping, and live proofing that makes client changes much simpler. Now, if you know photographers who would benefit from that, you can earn by sharing it. The Spreadu Affiliate Program is for photographers, educators, YouTubers, bloggers, workshop hosts, […]
A good wedding album is not about fitting in as many photos as possible. It is about telling the story clearly, without making every spread feel crowded. For most wedding albums, a good starting point is 60–100 photos. That gives you enough room to show the full day without turning the album into a printed […]
Album design should start with the images Drag and drop sounds like such a simple thing that it almost feels strange to make a big deal about it, but for album design it changes more than you might think. Most photographers think visually. You look at a set of images and start feeling what belongs […]
Most photographers offer parent albums a little too late. The main album is designed, approved, and almost ready to order. Everyone is happy. The finish line is in sight. Then the photographer asks if the couple would like smaller copies for parents. It is a good idea, but by then it can feel like another […]
Most photographers think album sales need to happen when the client books, or right after the gallery is delivered. That helps, of course, but it also means a lot of past galleries get forgotten. And that is a shame, because past clients already know you, trust you, and love the photos. Many of them just […]
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